Creating iOS apps begins with clarity about the target users, the core purpose of the app, and the scenario to be addressed in the initial release. A thorough discovery phase helps establish the MVP scope, select the appropriate architecture, and avoid features that seem impressive on paper but do not enhance actual usage.

After the foundation is in place, attention moves to UI behavior, performance, and stability across different iPhone models and iOS versions. Consistent navigation, careful state management, and well-planned integrations (payments, authentication, analytics, backend APIs) simplify maintenance and enable scaling after the App Store release.